🔥 The story of Dat Bike’s CEO, with the headline in VnExpress: “If Dat Bike dies, I still have capital left,” is a huge mistake and is causing a stir and debate online, especially among those interested in Dat Bike.
From a media perspective, BMO believes that the article’s headline and the CEO’s interview responses created unnecessary potential risks for the brand.
VnExpress is the most widely read Vietnamese newspaper. Of the tens or hundreds of thousands of views of the Dat Bike CEO’s article (according to BMO’s estimate – link in comments), the majority certainly didn’t read the entire article – but even if they did, they would still have many doubts – unwarranted doubts.
👉 For customers who have already purchased Dat Bike and those considering choosing Dat Bike:
The statement referring to the “death” of the business – even if hypothetical – inadvertently creates a sense of unease about the long-term commitment of the brand and its leader. And the question arises: “Is there something wrong with Dat Bike that the Founder & CEO would answer the interview like that?”
👉 For Dat Bike’s investors: They need a “leader” who knows how to tell the brand story but is also skilled at controlling and separating emotional statements from brand safety. Having chosen the difficult path of a leader, one must accept “loneliness on the sofa,” know when to stop, and know how to steer the story in a positive direction…
CEO Dat Bike is completely honest in admitting his mistakes, but if only he had received timely advice to say it differently – for example: “From those mistakes, I and my close team…” My efforts are transforming into value and motivation to drive Dat Bike forward. “Develop more strongly.” 👉 𝐕𝐨̛́𝐢 đ𝐨̣̂𝐢 𝐧𝐠𝐮̃ 𝐜𝐮̉𝐚 𝐃𝐚𝐭 𝐁𝐢𝐤𝐞: Will this statement from the boss of Dat Bike create a void behind them(?): “Working as a starter always raises your spirits” The descent was very large. Many days I felt like I was at the peak. The world, but soon after it became as dark as the bottom of an abyss. To To control that, I learned to detach myself from Data Bike. (Thought) This helps me place a “filter” into the chain of emotional ups and downs. Unusual. I accept that if Dat Bike dies, I’ll still have it. To restart the business, find other ways to optimize potential. “The brilliance of oneself.”
👉 For competitors: The headline and content of the article have revealed the Achilles’ heel, allowing competitors to exploit it and silently launch unpredictable attacks…
👉 Founders and CEOs may be emotional, but they always need someone to guard the brand with extreme alertness and subtlety to handle potential risks promptly.
If you were the “brand guardian” of Dat Bike, what would you do next after that article and the uproar surrounding it? Or would you just let things take their natural course… and everything would blow over quickly?